Instructional Materials

November 14, 2007

Instructional Materials

Fonts
serif vs. sans serif
serif font creates a horizontal line - helps people read a lot of
information without skipping lines
sans serif - used more in projected text because there shouldn’t be
a lot of text to read anyway - the point is to get through it
correctly

Ledding - space your letters enough, but not too much

Caps Lock - don’t use all caps - it interrupts the flow of the eye accross the lines you are reading

Fancy Fonts - don’t always work on every machine

Consider colors and contrast - make it easy to read

Implementation of Materials
Four Main Elements:
1) Innovation - what is the nature of what you are trying to accomplish?
a) Relative Advantage - “What is in it for me?”
benefits vs. costs
incremental vs. preventive
incentives
mandates
status
b) Compatibility - “How does it fit?”
values and beliefs
c) Complexity
d)Trialability - “So can I test drive the jaguar?”
e) Observability - “How do other see me?”
2) Communications Channels - Peer to peer is effective
3) Time
4) *****Social System*****